Set up a Performance Max campaign but unsure of what it actually does and why you’re not getting the performance you wished for? Struggling with poor campaign performance with your media agencies?
Be equipped with solid fundamentals in running Google Ads campaigns in just 2 days with real-life examples and learnings shared by our seasoned trainers. Learners can expect to walk away with essential skills for success by following our trainers in the guided step-by-step setup of various Google Ads campaigns.
From understanding how the Google Ad auctions work, to generating leads and boosting sales, participants will gain practical skills and knowledge to start improving on their current results and avoid common mistakes when starting new campaigns.
Learners will also get a behind-the-scenes look at how Performance Max campaigns work and determine if their businesses are suited for leveraging this AI-driven campaign type.
In this 2-day comprehensive and hands-on Google Ads certification course, candidates will learn step by step how to develop a Google search and display advertising strategy and create campaigns that will effectively generate leads, sales, and web traffic.
In the Google Search Engine Marketing (SEM) Advertising module, you’ll uncover the art of setting up impactful search advertising campaigns from the ground up. This includes learning how to effectively allocate budget, selecting keywords, and crafting compelling ad copy that drives results.
Meanwhile, in the Display Advertising module, you’ll learn how to expand your reach and target your audiences effectively on the Google Display Network. Learn how to get your past website visitors to come back and turn them into customers with remarketing campaigns.
From knowing when to increase your bids and budgets, to knowing which campaigns to stop or double down your budgets on, learners will get to experience this through a combination of case studies and logging into actual ad accounts. Learners will also dive into the realm of performance measurement and optimisation, leveraging Google’s conversion tracking solution to maximise return on advertising spend (ROAS) and return on investment (ROI).